Toyota signs up as new Principal Partner of the ECB

Toyota and the England and Wales Cricket Board announce new principal partnership, which sees the brand committed to supporting England men’s, women’s and disability teams, as well as the grassroots game.

The England and Wales Cricket Board (ECB) and Toyota have today announced a new, multi-year partnership. The agreement sees Toyota become the new Principal Partner to England and Wales cricket from May 2025.

In its new role, Toyota commits to supporting England’s men’s, women’s and disability cricket teams and fostering the growth of grassroots participation nationwide, encompassing all ages, abilities, and backgrounds.

The ECB partnership spans a range of Toyota business operations in the UK, all with the shared mission to provide mobility for all, with no one left behind. They include Toyota (GB), responsible for national sales and marketing; financial products provider Toyota Financial Services; automotive insurance specialist Toyota Insurance Services; and mobility services provider KINTO UK.

The partnership launch comes just ahead of a busy summer of cricket at all levels, including home international series against the West Indies and South Africa, a one-off Men’s Test against Zimbabwe, with India also visiting to take on England in men’s, women’s and a pioneering mixed disability series.

From 1 May, the Toyota name and logo will be prominently displayed on all professional kits across the England Men’s, England Women’s and England Men’s Mixed Disability teams, alongside branded touchpoints at all home international matches